Singapore Press Holding (SPH) launched in quick succession two new products, Straight Times Online Mobile Print (STOMP) and My Paper (a free sheet in a mixed of English/Chinese). With heavy marketing & promotion through radio, TV and the papers it comes as no surprise Tony Tan, Chairman of SPH announcement of a new strategy riding on technology (internet) and a regional ambition.
However, i hope SPH in their rush to push out new products and reach out to new readers both locally and regional, please eradicate silly mistakes which i had found in “My Paper”, “Lianhe Zaobao” and “Straight Times”.
My Paper …a photograph of Dato Sri Najib Razak was mistakenly captioned as the Prime Minister of Malaysia. SPH record of mixing up of photos are pretty atrocious. As recent as last month, the Lianhe Zaobao, the Chinese newspaper put up the photograph of a member of the opposition party, Glenda Han as the Chinese victim killed in a massage parlour.
Lianhe Zaobao …Wisma Atria, a prominent shopping centre is commonly referred to as Wei Xi Ma Ta Hsia (pardon my ping yin) which is wrong as Ta Hsia is “building” in Chinese and Wei Xi Ma (Wisma) means “building” in Malay.
Straight Times (Fri 30 Jun 2006)…the female anchor for Al-Jazeera TV was named Khadija BIN Ganna (below). BIN is used by Muslim which means “son of” and BINTI, “daughter of”. Obviously Ms Khadija is a woman and with such a big picture the mistake is loud and clear.
These incidents which occurred in isolation may not be as disastrous as to merit a recall. But imagine if the Straight Times were to do an interview with Malaysia’s International Trade and Industry Minister Dato Sri Rafidah Aziz in Wisma Persekutuan. ST can mix up the Bin/Binti or Wisma but the editor better resign if he screws up the photo (see below) given the similarity of Rafidah Aziz with the Hong Kong artist Fei Fei.
Dato Sri Rafidah Aziz is on the left.