For one who has not been wearing a watch for the last ten years, i find it strange to actually spend an afternoon yesterday at the “Tempus 2007”, the watch show going on at City Hall Convention Hall at Raffles City. Well, Tempus 2007 is not a “normal” watch show, it is for those who have deep pocket & know their watches. I am neither but free wine and the sight of expensive toys usually will sway me off the trajectory of my mundane life.
Pardon my ignorance, isn’t a watch show is just like a car show with the attendance beautiful models, celebrities & expensive setting? Dawn Yang, the celebrity/blogger was there.
I showed my ignorance when i asked my friend who invited me to the show why there was no ROLEX booth. His reply, “same reason as why you wont find a Toyota Camry in a Ferrari show”. Well, it seems that ROLEX with their relentless marketing, high production rate and low R&D had fallen of the list of high end watch. If Toyota Camry cost about $3,000 in the watch world, i cant wait to see the Ferrari-equivalent!!
Tempus 2007 is definitely an eye opener for me and you can learned a few things too if you are thick-skinned enough to ask those suited “Hour Glass” sale rep manning the booths. According to the rep, a “Richard Mille” watch starts at $64,000 and a Urwerk starts at $90,000. Richard Mille watch is special cos it uses cutting edge material like fibreglass and Urwerk watch is made by “engineers” as compared to craftman.
For less than $10,000 you can have a piece of Francois Junod – a genius in making robotic figurine that can do functions like writing and drawing. Of all the pieces on display, i was marveled at a master piece of a man and a woman in a very compromising position engaging in an activity that is best kept in the bedroom.
I found that the representatives of the major watch brands were more interested to talk to you about the craftmanship and watch making than to actually do a sale. You would learn stuff like the anti-gravity device called “turbillion” that they put into their watches. With this device in, a watch can easily go up another $50,000 above the same model without it. I also learned another word called “complication”. A complication is like a special feature the craftman put into their watch. Turbillion is a complication.
This visit is really educational. At least now i know if i were to splash some hard-earned cash on a high-end watch, i would not go for the production-line Rolex.